Alternatives to Mailchimp: 6 email marketing packages compared
Mailchimp is free up to 250 contacts and then charges in dollars, at a price that rises with your list. Six alternatives, from Dutch newsletter software to packages for webshops, with their prices and how to take your contacts with you.
Why people look for an alternative to Mailchimp
Mailchimp is the best-known email marketing package. According to the pricing page (1 October 2026), it is free up to 250 contacts and 500 emails per month. Essentials starts at $13, Standard at $20 and Premium at $350 per month, and the price rises with the number of contacts. Mailchimp charges in dollars.
The reasons to look further are usually the price as your list grows, the small free limit, or a webshop that wants to do more with orders and abandoned baskets. For Shopify you need an app with Mailchimp. A Dutch package with support in Dutch and data in the Netherlands is another reason.
Six alternatives to Mailchimp side by side
The prices come from the suppliers' websites, checked on 1 and 2 October 2026. American suppliers charge in dollars; Spotler publishes no price.
| Package | Suits | Free and from | Source |
|---|---|---|---|
| Laposta | Dutch organisations that mainly send newsletters | Free up to 2.000 contacts and 12.000 newsletters per month, with a Laposta mention; paid from €210 a year | pricing page |
| Klaviyo | Webshops that want segments and flows based on orders | Free up to 250 active profiles; $20 per month for 251 to 500 | pricing page |
| Omnisend | Smaller webshops that want email, text messages and pop-ups | Free up to 250 contacts; Standard $11,20, Pro $41,30 per month | pricing page |
| Reloadify | Webshops on Dutch platforms such as Lightspeed and CCV Shop | 14-day trial; €29 per month, €26 with annual billing | pricing page |
| ActiveCampaign | Anyone who wants automated sequences via email, text messages and WhatsApp | Price by number of contacts; free migration and onboarding | pricing page |
| Spotler | Organisations that want guidance and a lot of transactional email | On request | website |
Laposta quotes prices excluding VAT. With ActiveCampaign the price only appears after you choose a number of contacts.
Which alternative suits you?
- You mainly send newsletters and have fewer than 2.000 contacts: Laposta is then free, with a mention below your newsletter. For €210 a year it disappears.
- You have a webshop: Klaviyo, Omnisend and Reloadify pull orders, viewed products and baskets from your platform. Also read email marketing for your webshop.
- You want to automate more channels: ActiveCampaign sends automated sequences via email, text messages and WhatsApp and has more than 1.000 integrations.
Taking your contacts out of Mailchimp
- According to the Mailchimp help page, you export a whole audience, a segment or a tag as CSV. You sometimes get a zip file with separate files for subscribed, unsubscribed, non-subscribed and cleaned contacts.
- The export contains your fields, tags and permissions, but not opens, clicks and purchase history. Keep reports you need separately. An export stays available for 30 days; only owners and admins can export a whole audience.
- Import unsubscribed contacts as unsubscribed, so you do not email them again in the new package. Rebuild automated emails: flows are not included in the export.
Frequently asked questions about alternatives to Mailchimp
What is a free alternative to Mailchimp?
Laposta is free up to 2.000 contacts and 12.000 newsletters per month, with a Laposta mention. Klaviyo and Omnisend are free up to 250 contacts, as is Mailchimp.
Can I move my contacts out of Mailchimp?
Yes. You export them as CSV, including fields and tags, and import them into the new package. Statistics and automated emails do not come along.
How often are these prices checked?
Every quarter, on the suppliers' pricing pages. The dates of the last and the next check are shown at the top of the page.